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What is “Impact” in Documentary?

  • Cinema S08_2.14 472 Stanley Street South Brisbane, QLD, 4101 Australia (map)

Pat Aufderheide, Professor at the American University in Washington, DC, and Fulbright Senior Fellow at QUT, discusses current trends in impact measurement for documentary storytelling. Makers, funders, and n]on-profit users all want to know - How is impact measured in documentary? What are appropriate and relevant measures? What are the consequences of measuring impact?